- A light tint of purple; reddish lavender.
- Any hairy plant belonging to the genus Heliotropium, of the borage family, as H. arborescens, cultivated for its small, fragrant purple flowers.
- Any of various other plants, as the valerian or the winter heliotrope.
- Any plant that turns toward the sun.
First up is Gentian to the right, the house of dreams with the motto "Truth and vision". Their marque is said to include a full moon (the image to the right), although I like the crescent version better.
And next is Balm, with the motto "Rest and be soothed" and a canon of compassion. You can see the stem looks a bit like a healer's staff, with yellow vines reminiscent Asclepius' Rod.
If you're curious about the rest, check out Elagaer's website.